Bigger, bolder, more colorful. HTML5 and CSS3 beauty. Custom web fonts. Visual effects. Server-side caching and JavaScript optimization for greater performance. This makeover for Sperry West, a leader in video surveillance, took their previous state-of-the-art web site (half a decade ago when browsers were weaker, screens were smaller, and the iPad was only a vision in the mind of Steve Jobs) and brought it up to current standards.
Plus, since it gracefully employs newer effects in modern browsers in a way that works with older browsers, the site will only continue to look better as visitors upgrade to better browsers (notably, anything other than Internet Explorer).
I love working with clients who trust you to run with your ideas and create. The results are always better.